How to Effectively Manage Return Mail
Managing returned mail consists of sorting, identifying and updating customer information to ensure the organization’s communications reach the intended recipients. This is an expensive and resource-intensive challenge, particularly for organizations that use First-Class mail to send business-critical communications such as billing and transactional statements, explanation of benefits (EOBs) and legal and regulatory notifications. This challenge impacts companies across industries, but is especially acute for high-volume First-Class mailers in the finance, insurance, healthcare and utility sectors. Typically, the mail that is returned to the sender is marked “Not Deliverable as Addressed” or has an endorsement notation such as: The reasons why a piece of mail may be returned vary from customer to customer. It could be that they are no longer at the address, their mailbox is full or inaccessible, the address is damaged or illegible, or their forwarding order has expired. In many cases