How to Effectively Manage Return Mail

 Managing returned mail consists of sorting, identifying and updating customer information to ensure the organization’s communications reach the intended recipients. This is an expensive and resource-intensive challenge, particularly for organizations that use First-Class mail to send business-critical communications such as billing and transactional statements, explanation of benefits (EOBs) and legal and regulatory notifications. This challenge impacts companies across industries, but is especially acute for high-volume First-Class mailers in the finance, insurance, healthcare and utility sectors.

Typically, the mail that is returned to the sender is marked “Not Deliverable as Addressed” or has an endorsement notation such as:

The reasons why a piece of mail may be returned vary from customer to customer. It could be that they are no longer at the address, their mailbox is full or inaccessible, the address is damaged or illegible, or their forwarding order has expired. In many cases, this is why USPS places yellow endorsements on the return pieces that explain the reason for their return.

To address this issue and ensure the best possible customer experience, mailers can automate return mail processing. This can eliminate the manual process of identifying and communicating with customers, increase data accuracy and decrease occurrences of nixies in the process. As a result, this can improve the overall customer experience and help organizations cut operational expenses while maintaining USPS Move Update compliance. To learn more about how to effectively manage your return mail, download our new whitepaper: Return Mail Management – A Guide to Effective Processing, Communication and Optimization.

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